Dolce Vita, Ruhr area style: The new BRABUS program for the Lamborghini Urus SE
- Mar 31
- 2 min read
For the first time, the German luxury manufacturer BRABUS presents a highly exclusive masterpiece supercar based on the Lamborghini Urus SE, combining uncompromising performance, distinctive design and the highest craftsmanship to create an SUV of the absolute top class.
At its heart is a high-performance upgrade for the 4.0-liter twin-turbo V8, specifically tailored to the hybrid drive system. Combined with the standard electric motor, the all-wheel-drive SUV achieves a system output of 662 kW / 900 hp and a maximum system torque of 1,050 Nm. This allows the BRABUS 900 to accelerate from 0 to 100 km/h in just 3.2 seconds. The top speed is electronically limited to 312 km/h due to tire limitations.
BRABUS also sets new standards in terms of appearance. A comprehensively redesigned aerodynamic program made of lightweight and high-strength carbon fiber gives the Urus SE a significantly sharper look while simultaneously improving aerodynamic efficiency at high speeds. The striking front design with large air intakes increases downforce on the front axle and optimizes engine and brake cooling. The widened wheel arches create space for a superlative wheel/tire combination: BRABUS Monoblock Z "Platinum Edition" high-tech forged wheels in a 24-inch format, 10Jx24 at the front with 295/30 ZR 24 tires, and 12Jx24 at the rear with 345/25 ZR 24 high-performance tires. In addition to the impressive look, the handling also benefits noticeably from these dimensions. The optional BRABUS SportXtra module can lower the vehicle by up to 20 millimeters and further sharpen the driving dynamics.
The rear is defined by a uniquely designed BRABUS rear apron with an integrated diffuser and vertical fins. Custom-cut openings seamlessly integrate the BRABUS exhaust system into the contours, while an aerodynamically optimized rear spoiler ensures the necessary balance at high speeds. Further details, such as a rear panel with a raised BRABUS logo and carbon fiber elements on the side air outlets, underscore the car's motorsport pedigree.
Inside, BRABUS consistently continues the "Masterpiece" philosophy. All components are crafted in the company's own upholstery shop and represent the highest level of craftsmanship. The cockpit is defined by the finest leather, Alcantara, sporty genuine carbon fiber applications, and aluminum details on the pedals and footrest. A characteristic feature is the elaborately executed quilting in the BRABUS "Ellipse" design, which extends across the floor, seats, and trunk. The interior is further enhanced by illuminated door sills with the BRABUS logo and the signature Masterpiece badges on the seatbacks, a visible mark of quality.
As an alternative to the "Masterpiece" leather interior, the "BRABUS Signature" interior can be selected. This – like all other conversion and customization work – is carried out entirely in-house at Bremotion.
